Ingenious marketing campaign or pure coincidence? You decide.
And in while your thoughts are on the subject, I'll mention once again that the first chapter of my novel PIRANHAS can be read over at Allan Guthrie's Noir Originals. It's quite good, and lacking an agent/publisher at this moment in time. So, you know, form an orderly queue and I'll hear each offer out in turn.
By the way, the schnapps tasted pretty decent. A bit sweet for my taste, but drinkable with a bucket of ice.